In The Power of Habit, award-winning New York Times reportes Charles Duhigg takes us into the thrilling and surprising world of the scientifc study of habits.
He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.
The result is a compelling argument and on empowering discovery: they key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our business, our communities, and our lives.
Charles Duhigg is an investigative reportes for The New York Times, where he contributes to the newspaper and the magazines. For his work he has received the National Academies of Sciences, National Journalism, George Polk, Gerald Loeb, and other awards, and he was part of a tema of finalists for the 2009 Pulitzer Prize. Mr Duhigg is a graduate of Harvard Business School and Yale University. Before becoming a journalist, Mr Duhigg worked in private equity and was a bike messenger in San Francisco.